Name, Image, and Likeness
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15.11.1
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Each student, in order to represent his/her school in any AIA sanctioned contest, shall be and shall
remain an amateur.
- 15.11.1.1 — Name Image and Likeness (NIL): A student-athlete may benefit from the use of their name, image and likeness (NIL) provided the NIL is not connected to his/her AIA sanctioned high school team or activity program. NIL activities consistent with the guidelines in AIA bylaw 15.11.1.2 will not result in loss of amateur status. NIL activities may not be utilized to violate AIA bylaw 15.12 (Recruitment Rule). A student that is in violation of this bylaw shall immediately lose eligibility if that student, his/her family member, or anyone else on behalf of that student, enters into an agreement with an individual, corporate entity, partnership, association, or any other party or organization which violates the guidelines in AIA bylaw 15.11.1.2.
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15.11.1.2
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NIL Guidelines:
A student-athlete may benefit from the use of their name, image, and likeness (NIL)
provided:
- 15.11.1.2.1 — The compensation is not contingent on athletic performance or achievement.
- 15.11.1.2.2 — The compensation is not an incentive to enroll in or remain enrolled at a specific school.
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15.11.1.2.3
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The compensation is not provided by the school, a booster club, a collective, or any
person/entity acting as an agent on behalf of the school or athletic program.
- No student-athlete may be a member of nor receive compensation or any other benefit from a Collective or NIL Club. A Collective is defined as any group organized or existing for the purpose of compensating or benefiting an individual student athlete or a group of student athletes of a member school. NIL Clubs are defined as a group of student athletes organized or existing for the purpose of soliciting funds or other benefits from fans, members or other sources, managing or promoting NIL activities of student athletes or otherwise providing funds or other benefits to an individual student athlete or group of student athletes.
- Booster Clubs are not considered Collectives or NIL Clubs if such Booster Club is operated under the supervision of a member school and provides monetary or other benefits to school athlete facilities, school athletic equipment, school team meals or other school team benefits rather than to an individual student athlete or group of student athletes.
- 15.11.1.2.4 — Intellectual property – No “marks” may be used including, but not limited to, school or district name, logo, uniforms, mascots, or any AIA logo.
- 15.11.1.2.5 — No school or district apparel or equipment shall be worn or used that includes school or district name, logo, uniforms, mascots, or any AIA logo.
- 15.11.1.2.6 — No AIA member school facility may be used for the purpose of NIL activities.
- 15.11.1.2.7 — No activities in conflict with a member school’s district policy may be endorsed. (Examples include, but are not limited to, tobacco products, alcohol products and controlled substances).
- 15.11.1.2.8 — Within five (5) school days of entering into any NIL contract/agreement, a student, or the student’s parents/guardians, must notify the school’s Athletic Director of the agreement.
- 15.11.1.2.9 — Students and their families should seek professional guidance regarding collegiate financial aid, NCAA clearinghouse, legal and/or tax implications, among other concerns.